Analysis by Scholastic (NASDAQ: CMHC) and John Wiley & Sons (NYSE: WLY)

Scholastic (NASDAQ:SCHL – Get Rating) and John Wiley & Sons (NYSE:WLY – Get Rating) are both consumer staples companies, but which is the better stock? We’ll compare the two companies based on the strength of their profitability, earnings, analyst recommendations, dividends, risk, institutional ownership and valuation.


Scholastic pays an annual dividend of $0.60 per share and has a dividend yield of 1.5%. John Wiley & Sons pays an annual dividend of $1.38 per share and has a dividend yield of 2.6%. Scholastic pays 60.6% of its earnings as a dividend. John Wiley & Sons distributes 53.3% of its profits as a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings over the next few years. John Wiley & Sons is clearly the best dividend-paying stock, given its higher yield and lower payout ratio.

Risk and Volatility

Scholastic has a beta of 0.76, meaning its stock price is 24% less volatile than the S&P 500. Comparatively, John Wiley & Sons has a beta of 0.81, meaning its stock price is 19 % less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Scholastic and John Wiley & Sons, as provided by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
School 0 0 0 0 N / A
John Wiley and sons 0 0 0 0 N / A

Benefits and evaluation

This chart compares the revenue, earnings per share, and valuation of Scholastic and John Wiley & Sons.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
School $1.30 billion 1.04 -$11.00 million $0.99 39.49
John Wiley and sons $1.94 billion 1.51 $148.26 million $2.59 20.28

John Wiley & Sons has higher revenues and profits than Scholastic. John Wiley & Sons trades at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

77.2% of Scholastic shares are held by institutional investors. By comparison, 75.1% of John Wiley & Sons shares are held by institutional investors. 20.7% of Scholastic shares are held by insiders of the company. By comparison, 0.6% of John Wiley & Sons stock is held by insiders of the company. Strong institutional ownership indicates that large fund managers, hedge funds, and endowments believe a company is poised for long-term growth.


This table compares the net margins, return on equity and return on assets of Scholastic and John Wiley & Sons.

Net margins Return on equity return on assets
School 2.38% 5.08% 3.06%
John Wiley and sons 7.06% 18.61% 6.04%


John Wiley & Sons beats Scholastic on 10 of the 13 factors compared between the two stocks.

Scholastic Company Profile (Get an assessment)

Scholastic Corporation publishes and distributes children’s books worldwide. It operates in three segments: publishing and distribution of children’s books, education and international. The Children’s Book Publishing and Distribution segment publishes and distributes children’s books, e-books, media and interactive products through its school book clubs and school book fairs, as well as through its channel commercial. His original publications include the graphic novels Harry Potter, Hunger Games, Bad Guys, Baby-Sitters Club, Magic School Bus, Captain Underpants, Dog Man, Wings of Fire, Cat Kid Comic Club, Goosebumps and Clifford The Big Red Dog; and licensed properties include Peppa Pig and Pokemon. In addition, this segment publishes and creates children’s books and products, including titles such as Make Your Own Pet Adoption Truck, Mini Bake Shop, LEGO Gear Bots, Never Touch series and other titles under Klutz and Make Believe Ideas. names; and non-fiction books under the Children’s Press and Franklin Watts names. The Education segment publishes and distributes school magazines under the names Scholastic News, Scholastic Scope, Storyworks, Let’s Find Out and Junior Scholastic; supplementary and instructional materials and programs, and related support services; and print and online reference and non-fiction products, as well as consulting services. The International segment offers original commercial and educational publishing programs; distributes children’s books, digital learning resources and other materials through school book clubs, school book fairs and commercial channels; produces and distributes magazines; and provides online subscription services. The company distributes its products and services directly to schools and libraries through retail stores and the Internet. Scholastic Corporation was founded in 1920 and is headquartered in New York, New York.

John Wiley & Sons Company Profile (Get an assessment)

John Wiley & Sons, Inc. operates as a worldwide research and education company. The Company operates through three segments: publishing and research platforms, academic and professional learning, and educational services. The Research Publishing & Platforms segment offers scientific, technical, medical and scholarly journals and related content and services to learned societies, individual researchers, other professionals and academic, corporate and government libraries. This sector also publishes journals in the physical sciences and engineering, health sciences, social sciences, and human and life sciences; and provides publishing software and service to learned and professional societies and publishers to deliver, host, enhance, market and manage their content on the web through the Literatum Platform. It sells and distributes its products through various channels, including research libraries and library consortia, and independent subscription agents, as well as directly to members of professional societies and other customers. The Academic and Professional Learning segment provides scientific, professional and educational printed and digital books, digital courseware and test preparation services to libraries, businesses, students, professionals and researchers, as well as services learning, development and assessment for companies and professionals. This segment distributes its products through chain and online bookstores, libraries, colleges and universities, businesses, direct to consumers, websites, distributor networks and other applications in line. The Education Services segment provides online program management services for higher education institutions and three talent placement services for professionals and businesses. The company was founded in 1807 and is based in Hoboken, New Jersey.

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